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UX Research & Marketing – An odd couple

Björn Stockleben, User Experiance Designer at Rundfunk Berlin-Branderburg, Berlin, Germany


“In a time where decisions are increasingly based on measurement and key indicators, we should remind ourselves that we are designing for human beings, not for statistics. Sophisticated measurement shall complement, never replace the direct conversation with the user.”

Björn Stockleben was awarded his master’s degree in Media Sciences, Media Technology and Computer Sciences from Technical University of Brunswick and Brunswick School of Arts in 2003. For Rundfunk-Berlin Brandenburg he has been acting as technical manager and UX consultant in EC- and ESA-funded research projects such as IST-INSTINCT, IST-ENTHRONE, HBB-NEXT and ARTES-COTV. He is an expert in participative media, interactive service design and non-linear AV media. Currently he works as well as coordinator for the master program “Cross Media” at University of Applied Sciences Magdeburg-Stendal. He lectures in media theory and human-machine interaction at different universities and is PhD student at the Entertainment and Media Management Lab at TU Tampere, Finland.